
Brian Kristiansen
Brian is a Strategy Advisor in Consumer Products & Retail and Founder of Behavioural Strategy Group and Stratecution. He is also Coauthor of the 5th best global business book 2016 (Decision Strategy according to Børsen).
Comatch Insights
Strategy and Innovation
Brian Kristiansen
Brian is a Strategy Advisor in Consumer Products & Retail and Founder of Behavioural Strategy Group and Stratecution. He is also Coauthor of the 5th best global business book 2016 (Decision Strategy according to Børsen).
Why does strategy implementation fail?
It is well known that 70% of strategies fail for five key reasons: From misinterpretation of opportunity over design failure to a lack of either competencies, follow up or adjustments to external changes.
What is surprising is how mundane these reasons are. But when you compare these five reasons with our five bias groups in behavioural economics, it all makes sense:
Humans are hardwired to focus narrowly; Once they fall in love with an idea, they stop looking for disconfirming evidence - particularly if the idea came from the top; Then, they build unrealistic plans, stick with status quo and never look back.
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